Colours
Use of colours
The contrasting use of KWC Deep Blue and White is particularly distinctive. The KWC brand can be displayed both light and dark. The interaction of both worlds and the high contrast stand for precision, excitement and passion.
KWC Red is used specifically for corporate-level content and is also the logo colour of KWC.
KWC Deep Blue is the most frequently used colour surface next to White. It is used as a background colour and is predominantly the colour of the brand field.
KWC Skin is a soft colour that is specifically intended for functional use, such as support surfaces for information and products. It is also ideal for structuring surfaces.
Brand colours
The KWC brand colours are central elements in the visual appearance. In particular, the extensive use of the colour KWC Deep Blue in combination with White and the accentuated use of KWC Red characterise the brand identity and are therefore important for the recognition of the KWC brand.
Text colour
- Body text in print applications is created in Black (production-related).
- Body text for digital environments is created in KWC Deep Blue.
KWC Deep Blue
Primary colour
| Pantone C / U | 282 |
|---|---|
| CMYK coated | 100 / 70 / 0 / 75 |
| CMYK uncoated | 100 / 70 / 0 / 65 |
| RGB | 0 / 10 / 45 |
| HEX | #000a2d |
| RAL | 5011 |
| SC | 50–905 Insignia Blue |
| NCS | S 8010–R70B |
KWC Red
Primary colour (accentuated)
| Pantone C / U | 1797 |
|---|---|
| CMYK coated / uncoated | 15 / 100 / 83 / 0 |
| RGB | 206 / 22 / 46 |
| HEX | #ce162e |
| RAL | 3020 |
| SC | 100-13 Tomato Red |
| NCS | S 1080–R |
White
Secondary colour
| CMYK coated / uncoated | 0 / 0 / 0 / 0 |
|---|---|
| RGB | 255 / 255 / 255 |
| HEX | #ffffff |
| RAL | 9003 |
| SC | 100-20 White Matte |
| NCS | S 0300-N |
KWC Skin
Secondary colour
| Pantone C / U | Cool Gray 1 |
|---|---|
| CMYK coated / uncoated | 0 / 0 / 4 / 8 |
| RGB | 241 / 240 / 234 |
| HEX | #f1f0ea |
| RAL | 9002 |
| SC | 100-11/5 Pearl Grey |
| NCS | S 1000-N |
Corporate divisions
Three accent colours have been defined for the three corporate divisions KWC Home, Medical and Professional.
The use of the three corporate colours depends on the design and communication objectives. They can be used as accent colours to complement the existing brand colours. For example, they are used in:
- Stories
- Info boxes
- Brand fields
- Surfaces for free-form highlights
No gradation is recommended for the corporate colours.
KWC Home
Accent colour
| CMYK coated | 17 / 20 / 12 / 20 |
|---|---|
| CMYK uncoated | 17 / 21 / 12 / 23 |
| RGB | 178 / 169 / 175 |
| HEX | #b2a9af |
| RAL | 4009 |
| NCS | S 3010–R40B |
KWC Medical
Accent colour
| CMYK coated | 40 / 8 / 5 / 13 |
|---|---|
| CMYK uncoated | 40 / 8 / 5 / 13 |
| RGB | 150 / 187 / 210 |
| HEX | #96bbd2 |
| RAL | 5024 |
| NCS | S 2020–R90B |
KWC Professional
Accent colour
| CMYK coated | 8 / 5 / 0 / 27 |
|---|---|
| CMYK uncoated | 10 / 6 / 0 / 27 |
| RGB | 179 / 183 / 192 |
| HEX | #b3b7c0 |
| RAL | 7040 |
| NCS | S 3005–R80B |
Colours of functions and graphics
Gradations from KWC Deep Blue can be used for functional applications such as information graphics.
F1
Function colour
| CMYK | Deep Blue 80% |
|---|---|
| RGB | 52 / 59 / 85 |
| HEX | #343b55 |
F2
Function colour
| CMYK | Deep Blue 60% |
|---|---|
| RGB | 103 / 108 / 127 |
| HEX | #676c7f |
F3
Function colour
| CMYK | Deep Blue 40% |
|---|---|
| RGB | 153 / 157 / 170 |
| HEX | #999daa |
F4
Function colour
| CMYK | Deep Blue 30% |
|---|---|
| RGB | 179 / 182 / 191 |
| HEX | #b3b6bf |
F5
Function colour
| CMYK | Deep Blue 20% |
|---|---|
| RGB | 204 / 206 / 212 |
| HEX | #ccced4 |
F6
Function colour
| CMYK | Deep Blue 10% |
|---|---|
| RGB | 230 / 230 / 234 |
| HEX | #e6e6ea |
Special colours
In addition to function colours, which are derived from KWC Deep Blue, other colours are also available. They are used exclusively for information graphics and in iconography.
KWC Warm Red
Function colour
| CMYK | 0 / 90 / 100 / 0 |
|---|---|
| RGB | 230 / 51 / 18 |
| HEX | #e63312 |
KWC Cold Blue
Function colour
| CMYK | 70 / 6 / 15 / 0 |
|---|---|
| RGB | 48 / 178 / 210 |
| HEX | #30b2d2 |
KWC Yellow
Function colour
| CMYK | 0 / 10 / 80 / 0 |
|---|---|
| RGB | 225 / 223 / 67 |
| HEX | #ffdf43 |
KWC Green
Function colour
| CMYK | 60 / 0 / 80 / 0 |
|---|---|
| RGB | 116 / 185 / 89 |
| HEX | #74b959 |
KWC Warm Red 50%
Function colour
| CMYK | 0 / 45 / 50 / 0 |
|---|---|
| RGB | 243 / 163 / 127 |
| HEX | #f5a37f |
KWC Cold Blue 50%
Function colour
| CMYK | 35 / 3 / 7 / 0 |
|---|---|
| RGB | 117 / 218/ 235 |
| HEX | #b1daeb |
KWC Yellow 50%
Function colour
| CMYK | 0 / 5 / 40 / 0 |
|---|---|
| RGB | 225 / 239 / 175 |
| HEX | #ffefaf |
KWC Green 50%
Function colour
| CMYK | 30 / 0 / 40 / 0 |
|---|---|
| RGB | 194 / 221 / 176 |
| HEX | #c2ddb0 |
Download
Defined colours are available for different applications and production areas.